2 Days Digital Marketing Workshop

📅 Day 1: Fundamentals & Core Concepts

Session 1: Introduction to Digital Marketing

What is Digital Marketing?
Evolution & Trends in Digital Marketing
Traditional vs. Digital Marketing
Digital Marketing Funnel & Customer Journey
Type of Businesses & Understanding Business Goals

Session 2: Website & SEO Basics

Understanding Websites & Landing Pages
Introduction to WordPress & Website Builders
SEO Basics:
- On-page & Off-page SEO
- Keyword Research (Google Keyword Planner)
- Technical SEO (Mobile Optimization, Page Speed, Indexing)

Session 3: Content Driven Marketing

The Power of Content in Digital Marketing
Blogging & SEO-driven Content Strategy

Session 4: Social Media Marketing

Overview of Major Platforms (Facebook, Instagram, LinkedIn)
Social Media Content Strategy & Calendar
Paid Ads: Facebook & Instagram Ads Overview
Hands-on: Setting Up a Facebook Ad Campaign

📅 Day 2: Paid Ads, Analytics & Advanced Strategies

Session 5: Google Ads & PPC Campaigns

Introduction to Google Ads
Search Ads vs. Display Ads vs. Video Ads
Keyword Bidding & Quality Score
Hands-on: Setting Up a Google Ads Campaign

Session 6: Email & Whatsapp Marketing

Email Marketing Strategies (Segmentation, Automation)
Tools: Mailchimp
Whatsapp Marketing Basics
Hands-on: Writing a High-Converting Email Sequence

Session 7: Web Analytics & Conversion Optimization

Introduction to Google Analytics & Google Search Console
Conversion Rate Optimization (CRO) Strategies
Hands-on: Analyzing Website Traffic Data

Session 8: Case Studies & Capstone Project

Case Studies of Successful Digital Marketing Campaigns
Group Activity: Creating a Digital Marketing Strategy for a Brand
Presentations & Feedback

Key Takeaways:

✅ Hands-on experience with SEO, Google Ads, Social Media Marketing
✅ Practical exposure to digital marketing tools (Google Ads, Facebook Ads, Analytics)
✅ Understanding of content marketing, email marketing, and Whatsapp marketing
✅ Certification of participation