10 Weeks Digital Marketing Course

Fundamental Digital Marketing Course

Course Duration: 10 Weeks

Course Fee: Rs.12,500

Course Covers:

• Fundamental of Digital Marketing

• Search Engine Optimization

• Social Media Optimization

• Google Ads

• Google Analytics

• Whatsapp Marketing

 

Weekly Curriculum

 

Week 1: Introduction to Digital Marketing

• Overview of Digital Marketing

• Understanding the Digital Marketing Funnel

• Key Components of Digital Marketing: SEO, SMO, SEM, Analytics, and Remarketing

• Tools and Platforms in Digital Marketing

• Setting SMART Goals for Digital Marketing Campaigns

• Understanding & Analysing Business Types (B2B, B2C, Online, D2C)

• Basics of MS Excel & Google Sheets

• Understanding Marketing Funnels

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Week 2: Fundamentals of Search Engine Optimization (SEO)

• Introduction to SEO: What It Is and Why It Matters

• Types of SEO: On-Page, Off-Page, Technical SEO

• Basics of HTML tags

• Keyword Research and Tools (Google Keyword Planner, Ubersuggest etc.)

• Optimizing Website Structure and Content

• Introduction to Backlinks and Link-Building Strategies

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Week 3: Advanced SEO Techniques

• Technical SEO: Sitemaps, Robots.txt, and Website Speed Optimization

• Mobile-First Indexing and Core Web Vitals

• Local SEO Strategies (Google My Business Optimization)

• Common SEO Mistakes to Avoid

• Introduction to SEO Analytics and Reporting

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Week 4: Social Media Optimization (SMO)

• Importance of Social Media in Digital Marketing

• Optimizing Profiles on Major Platforms (Facebook, Instagram, LinkedIn, etc.)

• Understanding Target Customer Groups and choosing the right platform

• Creating Engaging Social Media Content

• Introduction to Meta Business Suite

• Analyzing Social Media Performance Metrics

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Week 5: Google Ads (Search Engine Marketing)

• Introduction to Google Ads

• Understanding Different Campaign Types (Search, Display etc.)

• Setting Up and Managing Google Ad Campaigns

• Keyword Bidding Strategies and Quality Score

• Writing Effective Ad Copies and Using Ad Extensions

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Week 6: Advanced Google Ads

• Understanding Targeting Options: Demographics, Interests, and Geographics

• Using Google Ads Audience Insights

• A/B Testing in Google Ads

• Campaign Optimization Techniques

• Introduction to Google Ads Reporting Tools

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Week 7: Google Analytics 4 (GA4)

• Overview of Google Analytics 4

• Setting Up GA4 for Your Website

• Understanding GA4 Dashboard and Metrics

• Analyzing User Behavior and Engagement

• Creating Custom Reports in GA4

• Introduction to Google Tag Manager

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Week 8: Remarketing Strategies

• What Is Remarketing and Why It Is Important

• Setting Up Remarketing Campaigns on Google Ads & Meta

• Creating Custom Audiences

• Best Practices for Remarketing Ads

• Monitoring and Optimizing Remarketing Campaigns

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Week 9: Basics of WhatsApp Marketing

• Introduction to WhatsApp Marketing

• Setting Up a WhatsApp Business Account

• Creating Engaging Messages and Broadcast Lists

• Best Practices for Customer Engagement

• Analyzing WhatsApp Marketing Performance

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Week 10: Integration and Final Project

• Integrating All Components of Digital Marketing

• Developing a Comprehensive Digital Marketing Strategy

• Hands-On Practice: Creating and Managing a Full Digital Marketing Campaign

• Final Project Presentation and Feedback

• Interview Preparation

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Course Features:

• Weekly Assignments and Quizzes

• Practical Hands-On Sessions

• Access to Digital Marketing Tools

• Certification of Completion**

• Post-Course Support and Resources

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