Specialized Courses

Google Ads Course

Duration: 5 Days (20 hours)
Mode: Online/Offline Workshop
Target Audience: Entrepreneurs, Students and freelancers

📅 Module 1: Introduction to Google Ads (1 Hour)

What is Google Ads & How It Works
Importance of Pay-Per-Click (PPC) Advertising
Google Ads vs. Other Digital Advertising Platforms
Types of Google Ads Campaigns:
- Search Ads
- Display Ads
- Video Ads (YouTube)

📅 Module 2: Setting Up a Google Ads Account (1 Hour)

Creating a Google Ads Account
Navigating the Google Ads Dashboard
Understanding Ad Account Structure:
- Campaigns
- Ad Groups
- Keywords & Ads

📅 Module 3: Google Search Ads – Setup & Optimization

Understanding Search Intent & Keywords
Keyword Research (Google Keyword Planner, Ahrefs, Ubersuggest)
Writing Effective Ad Copies (Headlines, Descriptions, CTAs)
Ad Extensions (Sitelinks, Callouts, Structured Snippets)
Bidding Strategies & Budgeting (Manual CPC, Target CPA, Maximize Conversions)
Hands-on: Creating & Launching a Search Ad

📅 Module 4: Display & Video Advertising (1.5 Hours)

Overview of Display Network & Video Ads
Designing Banner Ads (Canva, Google Web Designer)
Targeting Options (Demographics, Interests, Remarketing)
YouTube Ads: Skippable & Non-Skippable Formats
Hands-on: Setting Up a Display or Video Ad

📅 Module 5: Google Shopping & Performance Max Ads

What are Shopping Ads?
Setting Up a Google Merchant Center Account
Product Feed Optimization
Performance Max Campaigns – How They Work
Hands-on: Creating a Shopping Campaign

📅 Module 6: Google Ads Bidding & Budget Strategies

Manual vs. Automated Bidding Strategies
Smart Bidding: Target ROAS, Maximize Clicks, Target CPA
Setting Up Conversion Tracking (Google Tag Manager & Google Analytics)
Optimizing for High ROI

📅 Module 7: Google Ads Analytics & Performance Optimization

Understanding Key Metrics (CTR, CPC, Conversion Rate, Quality Score)
Using Google Analytics & Google Search Console for Ad Performance
A/B Testing for Ad Creatives & Landing Pages
Reducing Wasted Spend & Improving Ad Relevance
Hands-on: Optimizing an Underperforming Campaign

📅 Module 8: Advanced Strategies & Case Studies

Remarketing & Retargeting Campaigns
Lookalike & Custom Audience Targeting
Case Studies of Successful Google Ads Campaigns
Final Q&A + Live Ad Review

Key Takeaways:

✅ Learn to create high-performing Google Ads campaigns
✅ Hands-on experience with keyword research, ad creation, and analytics
✅ Understanding of bidding strategies & conversion tracking
✅ Google Ads Optimization techniques for better ROI
✅ Certification of completion